Managing Media and Digital Organizations

Please use this identifier to cite or link to this item: http://115.74.233.203:81/tailieuso/handle/123456789/1368

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DC Field	Value	Language
dc.contributor.author	Noam, Eli M.	-
dc.date.accessioned	2023-03-27T08:47:13Z	-
dc.date.available	2023-03-27T08:47:13Z	-
dc.date.issued	2019	-
dc.identifier.isbn	978-3-319-71288-8	-
dc.identifier.uri	http://115.74.233.203:81/tailieuso/handle/123456789/1368	-
dc.description	What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The book’s interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions.	vi
dc.language.iso	en	vi
dc.publisher	Palgrave Macmillan	vi
dc.subject	media management	vi
dc.subject	media studies	vi
dc.title	Managing Media and Digital Organizations	vi
dc.type	Book	vi
Appears in Collections:	Multimedia_Springer

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