Thư viện số TDU

1. TayDo University
2. Bộ sưu tập free ebook
3. Springer ebook
4. Multimedia_Springer

Nhan đề:	Managing Media and Digital Organizations
Tác giả:	Noam, Eli M.
Từ khoá:	media management media studies
Năm xuất bản:	2019
Nhà xuất bản:	Palgrave Macmillan
Mô tả:	What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The book’s interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions.
Định danh:	http://115.74.233.203:81/tailieuso/handle/123456789/1368
ISBN:	978-3-319-71288-8
Bộ sưu tập:	Multimedia_Springer

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