Media and Digital Management

Please use this identifier to cite or link to this item: http://115.74.233.203:81/tailieuso/handle/123456789/1366

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DC Field	Value	Language
dc.contributor.author	Noam, Eli M.	-
dc.date.accessioned	2023-03-27T08:35:01Z	-
dc.date.available	2023-03-27T08:35:01Z	-
dc.date.issued	2019	-
dc.identifier.isbn	978-3-319-72000-5	-
dc.identifier.uri	http://115.74.233.203:81/tailieuso/handle/123456789/1366	-
dc.description	Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning.	vi
dc.language.iso	en	vi
dc.publisher	Palgrave Macmillan	vi
dc.subject	information environment	vi
dc.subject	human resource management	vi
dc.subject	MBA	vi
dc.title	Media and Digital Management	vi
dc.type	Book	vi
Appears in Collections:	Business & Management_Springer

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