Thư viện số TDU

1. TayDo University
2. Bộ sưu tập free ebook
3. Springer ebook
4. Business & Management_Springer

Nhan đề:	Media and Digital Management
Tác giả:	Noam, Eli M.
Từ khoá:	information environment human resource management MBA
Năm xuất bản:	2019
Nhà xuất bản:	Palgrave Macmillan
Mô tả:	Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning.
Định danh:	http://115.74.233.203:81/tailieuso/handle/123456789/1366
ISBN:	978-3-319-72000-5
Bộ sưu tập:	Business & Management_Springer

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