Digital Library TDU
Please use this identifier to cite or link to this item:
http://115.74.233.203:81/tailieuso/handle/123456789/1347| Title: | Essentials of Business Analytics: An Introduction to the Methodology and its Applications |
| Authors: | Pochiraju, Bhimasankaram Seshadri, Sridhar |
| Keywords: | Business Analtyics Data Analysis |
| Issue Date: | 2019 |
| Publisher: | Springer |
| Description: | This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters. The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text. |
| URI: | http://115.74.233.203:81/tailieuso/handle/123456789/1347 |
| ISBN: | 978-3-319-68837-4 |
| Appears in Collections: | Business & Management_Springer |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ | 18.1 MB | Adobe PDF | View/Open | |
| Your IP: 18.190.176.94 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.